30 - 60 second video to hone in on a single topic that your potential customers need to know about. Make one point and make it powerfully.

1 - 2 minute video to let your web traffic "meet" you, revealing the broad essence of your business and showing viewers why they can trust you.

Up to 60 minute video to share with viewers (in a simple and conversational tone) an interesting and relevant story, instructional or narrative.